RedNodo.com administers the campaigns of ADVERTISING in Google, with the objevtive to share our experience in this area and that your company doesn´t lose time and money.
CAMPAIGNS
Advertising campaigns in Google allow to define a limited group of exact phrases, which will be later on used to determine in which of the queries made by Google users the company’s ad will be displayed as a sponsor. The system permits to predefine filters according to region, language, publications made in related sites, words and/or related, partially or exact phrases, etc.BUDGET
It is computed monthly. It is evenly distributed in modules of 12hs throughout the month. Once the daily budget has been reached, the system automatically stops publishing your ad so as not to exceed your monthly limit.Only the ads used by Google users to log in to your site shall be billed.
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SUCCESSFUL CASES
We designed an advertising campaign for our client CONSORCIOS LEGALES which promptly allowed to drive more quality traffic to its website. In this case, our client got more than 5 potential contacts per week turning this service into a rentable and convenient tool.
Our client AQUAGLASS counts with an advertising campaign which allows it to double its traffic creating potential visits while a medium/long term positioning campaign is being designed aiming at getting the maximum traffic its line of business permits.
Our client AYRES DE RECOLETA counts with a campaign we have managed for over 4 years which allows generating new high quality traffic to their site, thus promoting their services to new markets. Due to this strategy the site has expanded steadily during these 4 years.
WELL-KNOWN SUCCESSFUL CASES
During his 2008 campaign, President Obama invested 7.5 million dollars in a Google campaign and 17 million on Internet whereas McCain only invested 3.6 million.
Online Media Expenditure Ranking for Obama’s 2008
Campaign
|
|
| Medio | Monto Estimado |
| $7,500,000 | |
| Yahoo | $1,500,000 |
| Centro | $1,300,000 |
| Advertising.com | $947,000 |
| $643,000 | |
| Turner Broadcasting/CNN.com | $461,000 |
| Microsoft | $405,000 |
| AOL | $313,000 |
| Interclick | $222,000 |
| Pulse 360 | $222,000 |
| Quigo | $195,000 |
| Collective Media | $168,000 |
| Politico | $151,000 |
| Blogads | $149,000 |
| Time | $147,000 |
| BET Digital | $138,000 |
| Pontiflex | $137,000 |
| Washington Post | $125,000 |
| Undertone Networks | $110,000 |
| The Weather Channel | $108,000 |
S.I.P. ADVERTISING
S.I.P.’s (P.I.S. - Professional Internet Service) main objective is to offer technical and creative tools to help professionals reach their set aims. LEARN MORE.
